PROFESSIONAL PROGRAMME INVISUAL PROMOTION AND AD DESIGN
This programme has been carefully designed to offer specialised knowledge of product and advertisement visual design. It covers the essential principles of product promotional design, focusing on both the creation and visualisation aspects of ad design. Throughout the course, students will engage with various platforms of visual promotion to ensure that they are well-equipped to understand the dynamics of promotion across different sectors. In the final module, students will have the opportunity to select elective specialisations, allowing them to hone their skills and expertise in specific areas of interest.
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FUNDAMENTALS OF MEDIA AND VISUAL DESIGN
- Principle of product promotion
- Fundamental of perspective drawing
- Colour theory
- Fundamentals of product design
- Fundamentals of static and visual product design
- Concept of static and visual promotion
3D PRODUCT MODELLING AND ANIMATION
- 3D product and industrial modelling
- Shading and lighting
- Texture and light baking
- Rigging for animation
- Visual effects for product presentation
- Fundamental of product display animation
- Camera movement and depth
- Fundamentals rendering (object and light)
- 2.5D projection mapping
- Fundamentals of anamorphic video
MOTION GRAPHICS AND COMPOSITING
- Introduction to Unreal
- Product shading and texturing
- Look development
- 2D motion graphics
- Compositing
- Fundamentals of Matchmove
- Advance tracking system
- 3D motion graphics
- Fundamentals of marketing product visualisation
- Colour correction
- Product visual output
PROJECT (ANY ONE)
- Creating static CGI advertisements with no camera motion
- Creating dynamic CGI advertisements with camera motion
- Creating dynamic CGI advertisements with camera motion and object motion
- Creating anamorphic video presentation for front and L shape screen
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Student Profile
The student will master visual promotional design, translating marketing ideas into compelling print and motion designs. The programme offers practical exposure to product and ad design, preparing students for roles in multinational companies. They will be ready for careers as ad developers, visual communicators, CGI artists, 2D designers, graphic designers, and more, contributing to top advertising and design teams.