PROFESSIONAL PROGRAMME INDIGITAL DESIGN AND MARKETING
Digital Design and Marketing is a dynamic 12-month course designed to equip students with the skills and knowledge required to excel in digital design and marketing. It offers a comprehensive curriculum that spans from the foundational principles of design to advanced techniques in digital marketing. Students will gain hands-on experience with industry-standard software and tools, preparing them to create visually compelling designs and effective marketing strategies. It is tailored to foster creativity, technical proficiency, and strategic thinking, ensuring graduates are well-prepared to thrive in the competitive digital landscape.
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DIGITAL DESIGN
- Principles of design
- Colour theory
- Digital illustrations - 1
- Computer graphics
- Video and audio editing
DIGITAL MARKETING
- Digital illustrations - 2
- Introduction to digital marketing
- Social media marketing and platforms
- Website and Google Suite
- Analytics and tracking
- Search and paid advertising
- Advanced advertising
- Email, automation, and CRO
- Specialised marketing channels
- Business strategy and planning
- Advanced content and optimisation
- Project and portfolio development
Emerging
Student Profile
The certified students will emerge as versatile and skilled professionals ready to excel in digital design and marketing. Their ability to create compelling visual content and effective marketing strategies will make them valuable assets to any organisation. With hands-on experience in digital marketing tools and techniques, they will be adept at driving engagement and conversions. Their diverse portfolio will showcase their creativity, technical proficiency, and strategic thinking, making them well-prepared to tackle complex challenges and contribute to the success of digital campaigns.